Buttonwood’s Founder Justin Meise moderated a panel of ETF digital marketing experts during the second webinar in ETF BILD’s Insider Series for Industry Professionals, “ETF Marketing 2024: Digital, Traditional and More,” on Thursday, April 25th.
The panel, which included Andrew Chanin, CEO of ProcureAM, Julie Cooling, Founder & CEO of RIA Channel and RIA Database, and Zachary Csillag, MD and Head of Marketing of NEOS Investments, provided insights on:
- Developing a compelling brand and product story
- Choosing the best digital marketing tools for reaching different target audiences
- How smaller firms can use budgets wisely to level the playing field against industry giants
- Building a strong foundation of digital tools
- How to measure marketing success
Watch the on-demand webinar here.